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Sports & Entertainment Marketing
The field of sports and entertainment marketing is rapidly growing. This course will introduce students to sports and entertainment industries, types of products, marketing concepts and theories that apply to this industry. The areas this course will cover include product and pricing strategies; market research and segmentation; promotion, publicity and public relations; sponsorships, endorsements, and event management.
Students will also participate in a virtual computer game based on all aspects in the sports industry.
Students are encouraged to join DECA, an association of marketing students.
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Lunch Menu
